“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs
Steve Job said, “You’ve got to start with the customer experience and work backward to the technology.”
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Instead of directly jumping to design and assuming that it might work I follow a typical UX Design Process called Framework for Innovation or updated version of Double Diamond Process.

My design approach changes based on the type of project and the business goals. But in every project I have done, I applied the key steps of the design process and the key metrics (engagement and leadership) as a way for me to understand the user’s environment and behaviors, get innovative answers. These are the steps that I follow:

In this stage, I try to get an overview and I limit my research scope before I dig deeper into the research. After knowing what goals or project scope that I would like to solve, I make assumptions based on the experience that I have done. Then, I prove it by gaining more information from the user research and also learn from strategy and scope of the project in terms of business, market, and user goals.

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